FTA – The Godfather of Influence, Dr. Robert Cialdini

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The Science of Success Podcast with Matt Bodnar

In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini.

Dr. Robert Cialdini is the president and CEO of INFLUENCE AT WORK. He is the multi best selling author of Influence: The Psychology of Persuasion, Pre-Suasion: A Revolutionary Way To Influence and Persuade, and his most recent book Influence, New and Expanded: The Psychology of Persuasion, available this May. He is also currently a Regents Professor Eremites of Psychology and Marketing at the Arizona State University. Commonly referred to as “The Godfather Of Influence” Robert’s work has been featured around the world with clients such as Twitter, Microsoft, London Business Forum, SXSW, and more.